elite campaign execution

Healthcare SaaS: Pipeline Optimization for Executive Engagement

Revamped a B2B acquisition strategy to connect with hospital decision-makers, leading to a reported 200% increase in qualified leads.

A healthcare SaaS provider was generating low-quality MQLs and facing positioning challenges with C-suite buyers in hospital systems. Their sales pipeline lacked momentum, and their brand story wasn’t resonating with executive stakeholders.

Aeson reframed the value proposition for executive audiences, activated a LinkedIn ABM campaign with firmographic targeting, and deployed funnel-wide optimizations. Over the next quarter, the brand recorded a 200% increase in sales-qualified leads (SQLs) and secured a key partnership.

Disclaimer: Based on internal campaign data; individual results may vary.

Clarity, Precision, Proof.

Every brand story we shape is built on a strategic challenge, a surgical plan, and results that speak louder than claims.
Challenge

Inefficient lead pipeline and unclear messaging for executive-level hospital stakeholders.

Strategy & Execution

Developed executive-aligned messaging, deployed LinkedIn demand generation with precise firmographic targeting, and refined funnel metrics through continuous data analysis.

Results

Reported 200% Increase in SQLs, 37% Higher Demo Conversion Rate, Strategic Partnership Initiated Source: Internal Analytics Dashboard, Q2 2025

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