A healthcare SaaS provider was generating low-quality MQLs and facing positioning challenges with C-suite buyers in hospital systems. Their sales pipeline lacked momentum, and their brand story wasn’t resonating with executive stakeholders.
Aeson reframed the value proposition for executive audiences, activated a LinkedIn ABM campaign with firmographic targeting, and deployed funnel-wide optimizations. Over the next quarter, the brand recorded a 200% increase in sales-qualified leads (SQLs) and secured a key partnership.
Disclaimer: Based on internal campaign data; individual results may vary.